Overview

A dead page is a trust problem. This retainer covered the unglamorous work that actually compounds: a calendar, captions, hashtags, community replies, and a page that looks looked-after.

What we delivered

• Monthly calendar: Mix of proof, campus life, faculty, festivals, and admission CTAs.
• Page optimization: Bio, highlights, and a profile that tells a parent who you are in three seconds.
• Publishing & captions: Consistent voice, not leftover brochure copy pasted into a box.
• Reporting: What reached, what got saved, and what should run again next month.

Outcome

The institute stayed present. Parents who checked Instagram found a living campus, not a last post from eight months ago. That alone changes whether someone enquires.